Lead Generation

Turn anonymous visitors into identifiable contacts.

Whether it’s collecting an email address, first name, or phone number—lead generation is a cornerstone of website success.

How Can I Get Leads?

You need content.

I don’t think there is a simpler way to put it. Without the ability to offer information or a product that people want, you’re going to have a lot of trouble generating leads.

What’s your content? Blog posts, articles, videos, images, services, goods. Something else?

Great! What you’ve got will work. It doesn’t matter what type your content is, as long as you have it and can keep making more.

Lead Generation Types

Content Upgrade

One of the best ways to offer a website visitor additional information in exchange for their email address is a content upgrade.

I’m going to offer you a content upgrade right below. Take advantage of it!

10x Leads With
One Simple Tactic

in less than 10 minutes

If you opted in you’ll see exactly what I mean.

If you didn’t opt-in you’re missing out on one of the easiest things you can do, but nobody thinks about.

Landing Pages

For the love of everything in this world, do not send ad traffic to a regular page!

You’d be better suited throwing your dollar bills into a wishing well, praying for a return.

Why not send them to a regular page?

When someone clicks a link to visit your site, they did so to deliberately receive details related to that link. So you better deliver! Directing a visitor to unrelated pages is confusing.

On top of that, you want to remove any possibility of distraction. That’s why a landing page is best.

So what does a successful landing page include?

Landing Page Best Practices
  • Never use your homepage. This seems obvious, right? Wrong! It’s a treacherous mistake far too common.

  • Remove or limit the navigation menu. Don’t give someone the option to click away if you can help it.

  • Keep it simple.
    Bring home the point and offer a clear action step. Do not “fluff” it up.

  • Ask for only what you need. This is usually just an email or email and first name.

  • Pictures! People get sick of reading. Spice it up with a visual. Make sure the image relates to your landing page offer.


  • You need a method of contact. Provide ways for someone to easily get in touch with you.

  • A compelling offer. Isn’t that the reason someone landed on your page in the first place? Make them an offer they can’t refuse!


  • You need a method of contact. Provide ways for someone to easily get in touch with you.

  • A compelling offer. Isn’t that the reason someone landed on your page in the first place? Make them an offer they can’t refuse!

Ads & Social Media

Potentially the easiest and most beneficial way you can generate leads.

Buying ads, specifically on social media like Facebook and LinkedIn can help you target highly qualified leads on your website.

The greatest thing about utilizing ads on social is your target audience will have self identified themselves. You can specifically engage with those individuals, easily.

An example would be targeting people that:

  • Have pets
  • Live in a certain geographic area
  • Are interested in pet toys
  • Purchase online

If you have an online store for pet toys, those self identified leads are golden.

Social media ads help you place the right ads in front of only the proper individuals. Now you just have to get the right details in front of them so your product appeals.


This article is a work in progress. I’ll send out an update once it’s published.

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