All about SEO

Search Engine Optimization

The relevance of your site and it’s content based on keywords.

When I search for “diapers” I won’t get any results for FedEx. That’s because FedEx isn’t trying to rank for the keyword “diapers”.

However, if I search for “shipping”, FedEx will show on the first page of results. Why? Because FedEx is trying to rank for the keyword “shipping”.

I am working on writing this article in detail. I’ll send out an update once it’s published.

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