A domain name is your address on the internet. A unique identifier that represents who you and your brand are.
When you type Groupon into your address bar you expect info on coupons/deals, because that’s what Groupon represents. You know this because of their branding and how it’s marketed to you.
The same exists for the website name you choose. Picking a domain name that suits you is essential when building your online presence.
Why a .com, .biz or .io?
The ending of your website’s URL is called the domain extension.
Your extension determines if the websites URL will be .com, .org, .gov, .biz, etc.
Choosing the right extension for your website is equally as important as the domain name you pick. For example, having a .com instead of a .biz builds more credibility since .biz sites are not perceived as strong as .com sites.
When is the last time you visited a .biz site?
Situations do exist when other domain extensions may fit better. If you’re targeting users specifically located in Australia, for example, a .com.au site may be more appropriate than a .com site.
New domain extensions are being added such as .photography, .media, .xyz, plus many, many more. A number of possibilities arise for you to create niche sites and capitalize on this opportunity for various domain extensions.
For a full list of available domain extensions, visit this Wikipedia article.
How do I purchase a Domain?
Quite easily! It’s a thrilling experience when purchasing your first domain.
Many domain registrars make it a simple process. Enter the domain name you want, add it to your cart then checkout.
There are lots of domain registrars to buy your domain from. Find the one that suits your needs and stick with them.
Keeping your domains registered with one entity is a great organizational tool. Tracking when domains expire, where you registered them, and how much renewal costs can become tricky very fast.
Consolidating domains into one place will save a big headache for you down the road.
Where can I purchase a domain?
Picking your website’s name doesn’t need to be difficult. Being smart about choosing the name and extension will go a long way in building credibility, authority, and traffic for your website.
Check out these tools to help you nail down the best domain name for your site: